Fables, fashions, and facts about advertising [electronic resource] : a study of 28 enduring myths / John Philip Jones.
Material type: TextPublication details: Thousand Oaks, Calif. ; London : SAGE, c2004.Description: 1 online resource (xvii, 310 p.)ISBN:- 9781452204611 (ebook) :
- 659.1 23
- HF5823 .J7172 2004
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Includes bibliographical references and index.
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