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Marketing communications industry [electronic resource] : entrepreneurial case studies / Gautam Raj Jain and Raunica Ahluwalia.

By: Contributor(s): Material type: TextTextPublication details: Los Angeles ; London : Response, 2008.Description: 1 online resource (xiii, 189 p.)ISBN:
  • 9788132111948 (ebook) :
Subject(s): DDC classification:
  • 658.800954 23
LOC classification:
  • HF5813.I4 J35 2008
Online resources:
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Includes bibliographical references and index.

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