Consumer behavior I [electronic resource] : research and influences / edited by Margaret K. Hogg.

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Material type: Text

TextSeries: SAGE library in business and managementPublication details: London : SAGE, 2005.Description: 1 online resource (3 v. (various pagings))ISBN:

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Contents:

v. 1. Consumer behavior as a field of study -- v. 2. Consumer decision-making -- v. 3. Consumer socialization: childhood, children and families.

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v. 1. Consumer behavior as a field of study -- v. 2. Consumer decision-making -- v. 3. Consumer socialization: childhood, children and families.

Includes bibliographical references.

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