Marketing to moviegoers [electronic resource] : a handbook of strategies and tactics / Robert Marich.
Material type: TextPublication details: Carbondale : Southern Illinois University Press, c2013. 2015)Edition: 3rd edDescription: 1 online resource (p. cm.)ISBN:- 9780809331970
- 791.43068/8 23
- PN1995.9.M29 M37 2013
Includes index.
Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
Description based on print version record.
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