Welcome to Central Library, SUST
Amazon cover image
Image from Amazon.com
Image from Google Jackets

Marketing to moviegoers [electronic resource] : a handbook of strategies and tactics / Robert Marich.

By: Contributor(s): Material type: TextTextPublication details: Carbondale : Southern Illinois University Press, c2013. 2015)Edition: 3rd edDescription: 1 online resource (p. cm.)ISBN:
  • 9780809331970
Subject(s): Genre/Form: DDC classification:
  • 791.43068/8 23
LOC classification:
  • PN1995.9.M29 M37 2013
Online resources:
Contents:
Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes index.

Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.

Description based on print version record.

There are no comments on this title.

to post a comment.