Literary advertising and the shaping of British romanticism [electronic resource] / Nicholas Mason.
Material type: TextPublication details: Baltimore : The Johns Hopkins University Press, 2013. 2015)Description: 1 online resource (pages cm)ISBN:- 9781421410715
- 1421410710
- Romanticism -- Great Britain
- Advertising -- Great Britain -- History -- 19th century
- Advertising -- Great Britain -- History -- 18th century
- Authors and publishers -- Great Britain -- History -- 19th century
- Authors and publishers -- Great Britain -- History -- 18th century
- Literature publishing -- Great Britain -- History -- 19th century
- Literature publishing -- Great Britain -- History -- 18th century
- 070.50941090/033 23
- Z326 .M37 2013
Includes bibliographical references and index.
Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising.
Description based on print version record.
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