Welcome to Central Library, SUST
Amazon cover image
Image from Amazon.com
Image from Google Jackets

Literary advertising and the shaping of British romanticism [electronic resource] / Nicholas Mason.

By: Contributor(s): Material type: TextTextPublication details: Baltimore : The Johns Hopkins University Press, 2013. 2015)Description: 1 online resource (pages cm)ISBN:
  • 9781421410715
  • 1421410710
Subject(s): Genre/Form: DDC classification:
  • 070.50941090/033 23
LOC classification:
  • Z326 .M37 2013
Online resources:
Contents:
Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes bibliographical references and index.

Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising.

Description based on print version record.

There are no comments on this title.

to post a comment.