From Bombay to Bollywood [electronic resource] : the making of a global media industry / Aswin Punathambekar.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780814771907
- 0814771890
- 791.430954 23
- PN1993.5.I8 P86 2013
Includes bibliographical references (pages 229-239) and index.
Introduction -- Bollywood is useful: media industries and the state in an era of reform -- Staging Bollywood: industrial identity in an era of reform -- "It's all about knowing your audience": marketing and promotions in Bollywood -- "Multiplex with unlimited seats": dot-coms and the making of an overseas -- Territory -- "It's not your dad's Bollywood": diasporic entrepreneurs and the allure of digital media -- -- Conclusion: fandom and other transnational futures.
Description based on print version record.
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