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From Bombay to Bollywood [electronic resource] : the making of a global media industry / Aswin Punathambekar.

By: Contributor(s): Material type: TextTextPublication details: New York : New York University Press, [2013] 2015)Description: 1 online resource (xi, 255 pages )ISBN:
  • 9780814771907
  • 0814771890
Subject(s): Genre/Form: DDC classification:
  • 791.430954 23
LOC classification:
  • PN1993.5.I8 P86 2013
Online resources:
Contents:
Introduction -- Bollywood is useful: media industries and the state in an era of reform -- Staging Bollywood: industrial identity in an era of reform -- "It's all about knowing your audience": marketing and promotions in Bollywood -- "Multiplex with unlimited seats": dot-coms and the making of an overseas -- Territory -- "It's not your dad's Bollywood": diasporic entrepreneurs and the allure of digital media -- -- Conclusion: fandom and other transnational futures.
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Includes bibliographical references (pages 229-239) and index.

Introduction -- Bollywood is useful: media industries and the state in an era of reform -- Staging Bollywood: industrial identity in an era of reform -- "It's all about knowing your audience": marketing and promotions in Bollywood -- "Multiplex with unlimited seats": dot-coms and the making of an overseas -- Territory -- "It's not your dad's Bollywood": diasporic entrepreneurs and the allure of digital media -- -- Conclusion: fandom and other transnational futures.

Description based on print version record.

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