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Advertising at war [electronic resource] : business, consumers, and government in the 1940s / Inger L. Stole.

By: Contributor(s): Material type: TextTextSeries: The history of communication | UPCC book collections on Project MUSEPublication details: Urbana : University of Illinois Press, c2012. 2015)Description: 1 online resource (288 p.)ISBN:
  • 9780252094231
Subject(s): Genre/Form: DDC classification:
  • 940.54/88973 23
LOC classification:
  • HF5813.U6 S767 2012
Online resources:
Contents:
Prelude to war -- Advertising navigates the defense economy -- The initial year of the Advertising Council -- The consumer movement's return -- Advertising, Washington, and the renamed War Advertising Council -- The increasing role of the War Advertising Council -- Peace and the reconversion of the Advertising Council.
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Includes bibliographical references and index.

Prelude to war -- Advertising navigates the defense economy -- The initial year of the Advertising Council -- The consumer movement's return -- Advertising, Washington, and the renamed War Advertising Council -- The increasing role of the War Advertising Council -- Peace and the reconversion of the Advertising Council.

Description based on print version record.

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