The politics of sacred rhetoric [electronic resource] : absolutist appeals and political persuasion / Morgan Marietta.

Includes bibliographical references (p. ) and index.

Sacred rhetoric in American politics -- Values and value conflict, sacred values, and sacred rhetoric -- The reasoning effect: sacred rhetoric and deliberation -- The activation effect: sacred rhetoric and participation -- "From my cold, dead hands": sacred rhetoric and social movements -- The absolutist advantage: sacred rhetoric in the Bush era -- Sacred rhetoric from Carter to Clinton: the 1976-1996 presidential debates -- Sacred rhetoric, the 2008 campaigns, and the Democratic Party -- Conclusion: "a cure for thought and the diseases it breeds".

Description based on print version record.