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What s In A Brand? Building Brand Equity Through Advertising / John Philip Jones.

By: Material type: TextTextPublication details: New Delhi : Tata McGraw-Hill Pub. Co., c1998.Description: xxiii, 335 p. : ill. ; 22 cmISBN:
  • 0074632019
Subject(s): DDC classification:
  • 658.827 22
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Central Library, SUST General Stacks 658.827 JOW (Browse shelf(Opens below)) 1 Available 0040178

Includes bibliographical references and Index.

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