Taking our country back [electronic resource] : the crafting of networked politics from Howard Dean to Barack Obama / Daniel Kreiss.
Material type: TextSeries: Oxford studies in digital politicsPublication details: New York : Oxford University Press, 2012.Description: 1 online resourceISBN:- 9780199950614 (ebook) :
- Internet in political campaigns -- United States -- History
- Campaign management -- Technological innovations -- United States -- History
- Political campaigns -- Technological innovations -- United States -- History
- Political participation -- Technological innovations -- United States -- History
- Presidents -- United States -- Election -- 2004 -- Technological innovations
- Presidents -- United States -- Election -- 2008 -- Technological innovations
- Political consultants -- United States -- History -- 21st century
- Internet -- Political aspects -- United States
- Digital media -- Political aspects -- United States
- 324.70973 23
- JK2281 .K74 2012
Drawing on open-ended interviews with more than 50 political staffers, fieldwork during the 2008 electoral cycle, and archival research, the book follows a group of technically skilled Internet staffers who came together on the Howard Dean campaign and created a series of innovations in campaign organization, tools, and practice.
Description based on online resource; title from home page (viewed on July 16, 2012).
Includes bibliographical references and index.
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