Soft innovation [electronic resource] : economics, product aesthetics, and the creative industries / Paul Stoneman.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780191722257 (ebook) :
- 338.477 22
- NX634
Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative industries such as publishing, film-making, advertising and architecture, which has been hitherto ignored in innovation studies.
Description based on print version record.
Includes bibliographical references and index.
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