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Soft innovation [electronic resource] : economics, product aesthetics, and the creative industries / Paul Stoneman.

By: Material type: TextTextPublication details: Oxford : Oxford University Press, 2010.Description: 1 online resource (xiv, 366 p.) : illISBN:
  • 9780191722257 (ebook) :
Subject(s): Additional physical formats: Print version: No titleDDC classification:
  • 338.477 22
LOC classification:
  • NX634
Online resources: Summary: Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative industries such as publishing, film-making, advertising and architecture, which has been hitherto ignored in innovation studies.
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Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative industries such as publishing, film-making, advertising and architecture, which has been hitherto ignored in innovation studies.

Description based on print version record.

Includes bibliographical references and index.

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