Enlisting masculinity [electronic resource] : the construction of gender in U.S. military recruiting advertising during the all-volunteer force / Melissa T. Brown.

By:

Brown, Melissa T, 1971-

Material type: Text

TextSeries: Oxford studies in gender and international relationsPublication details: New York ; Oxford : Oxford University Press, 2012.Description: 1 online resource (240 p.)ISBN:

9780199933105 (ebook) :

Subject(s):

Additional physical formats: Print version: No titleDDC classification:

659.19355223620973 23

LOC classification:

UB323 .B764 2012

Online resources:

Oxford scholarship online

Summary: Based on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the US military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunteer force.

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Based on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the US military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunteer force.

Description based on print version details on publisher's website; title from home page (viewed on Mar. 13, 2012).

Includes bibliographical references and index.

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