Applied consumer behaviour / Martin Evans; Luiz Moutinho; W Fred van Raaij
Material type: TextPublication details: London, : Addison-Wesley Pub. Co., 1997.Description: xix, 280 p. : ill, 24 cmISBN:- 0201565013
- 658.8342 22
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Books | Central Library, SUST General Stacks | 658.8342 EVA (Browse shelf(Opens below)) | 1 | Available | 0032333 |
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658.8340285 SPD Digital analytics for marketing / | 658.8340285 SPD Digital analytics for marketing / | 658.8342 EMO Emotions as commodities : | 658.8342 EVA Applied consumer behaviour / | 658.8342 SCC Consumer behavior / | 658.8342 SCC Consumer behavior / | 658.8342 SOC Consumer behavior : |
Includes bibliographical references and index.
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