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BUSINESS MARKETING : TEXT & CASES [electronic resource] /

By: Material type: Computer fileComputer filePublication details: [S.l.] [s.n.] [?]Edition: 4Description: 632 pISBN:
  • (02)
  • 9789352600243(15)
Online resources: Summary: The 4th edition of Business Marketing extensively updates all concepts and adds to it new concepts such as Supply chain strategies and Multi-attribute decision making. The text provides the reader with content and examples to ensure that students are introduced to concepts which are utilized in todays businesses.
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The 4th edition of Business Marketing extensively updates all concepts and adds to it new concepts such as Supply chain strategies and Multi-attribute decision making. The text provides the reader with content and examples to ensure that students are introduced to concepts which are utilized in todays businesses.

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