BUSINESS MARKETING : TEXT & CASES [electronic resource] /
Material type:![Computer file](/opac-tmpl/lib/famfamfam/CF.png)
- (02)
- 9789352600243(15)
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The 4th edition of Business Marketing extensively updates all concepts and adds to it new concepts such as Supply chain strategies and Multi-attribute decision making. The text provides the reader with content and examples to ensure that students are introduced to concepts which are utilized in todays businesses.
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