MARKETING MANAGEMENT 4E [electronic resource] /

By:

SAXENA [A01]

Material type:

Computer fileDescription: 904 pISBN:

9780071322751

Online resources:

Link to access the E-book

Summary: This edition on the well known text book on Marketing Management lives upto the promises of its earlier editions. Additionally, factoring in the market downturn of 2008-2009, it focuses on innovations required in product, processes and systems for effecti

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This edition on the well known text book on Marketing Management lives upto the promises of its earlier editions. Additionally, factoring in the market downturn of 2008-2009, it focuses on innovations required in product, processes and systems for effecti

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