Consumer Behaviour (SIE) [electronic resource] /

By:

Hawkins [author]

Material type:

Computer filePublication details: [S.l.] [s.n.] [?]Edition: 12Description: 750 pISBN:

(02)
9789352600878(15)

Online resources:

Link to access the E-book

Summary: Consumer Behavior - Building Marketing Strategy, by Hawkins, Mothersbaugh and Mookerjee expands on the ongoing strategic focus that this book had brought about from its last edition. A complete text in many aspects, the book serves the need of the student in every respect. Salient features Strong pedagogy Consumer decision processes Post purchase processes, customer satisfaction and customer commitment

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Consumer Behavior - Building Marketing Strategy, by Hawkins, Mothersbaugh and Mookerjee expands on the ongoing strategic focus that this book had brought about from its last edition. A complete text in many aspects, the book serves the need of the student in every respect. Salient features Strong pedagogy Consumer decision processes Post purchase processes, customer satisfaction and customer commitment

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