Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller,
Material type: TextPublication details: New Delhi : Prentice-Hall. c2003.Description: xxvii, 788p. : ill. ; 26 cmISBN:- 8120323092
- 658.827 22 KES
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Books | Seminar Library, Deprment. of Business Administration General Stacks | 658.827 KES (Browse shelf(Opens below)) | 1 | Available | 0051349 |
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658.827 HII The infinite asset : | 658.827 HII The infinite asset : | 658.827 JOW What s In A Brand? Building Brand Equity Through Advertising / | 658.827 KES Strategic brand management : | 658.827 KIN King's brand management / | 658.827 TEH Hi-tech hi-touch branding : | 658.827 TEH Hi-tech hi-touch branding : |
Includes index.
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