Marketing research : an applied orientation / Naresh K. Malhotra.
Material type: TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007.Edition: 5th edDescription: 910 p. : ill. ; 29 cmISBN:- 8131707067
- 658.83 22 MAM
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Books | Seminar Library, Deprment. of Business Administration General Stacks | 658.83 MAM (Browse shelf(Opens below)) | 1 | Available | 0055488 |
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658.83 MAM Marketing research : | 658.83 MAM Marketing research : | 658.83 MAM Marketing research : | 658.83 MAM Marketing research : | 658.83 MAM Marketing research : | 658.83 MCM Marketing research essentials / | 658.83 MIA The application of research to practice : |
Includes bibliographical references and index.
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