Marketing research : an applied orientation / Naresh K. Malhotra.
Material type: TextPublication details: Upper Saddle River, NJ : Prentice Hall, c1999.Edition: 3rd edDescription: xxxv, 763, [61] p. : ill. ; 26 cmISBN:- 0130131628
- 658.83 21 MAM
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Books | Seminar Library, Deprment. of Business Administration General Stacks | 658.83 MAM (Browse shelf(Opens below)) | 1 | Available | 0034299 |
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658.83 MAM Marketing research : | 658.83 MAM Marketing research : | 658.83 MAM Marketing research : | 658.83 MAM Marketing research : | 658.83 MCM Marketing research essentials / | 658.83 MIA The application of research to practice : | 658.83 SII An introduction to marketing research / |
Includes bibliographical references (p. N1-N34) and index.
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