Strategic management concepts and cases : a competitive advantage approach / Fred R. David.
Material type: TextPublication details: India : PHI Learning, c2013.Edition: 14th edDescription: Verious paging : ill. ; 28 cmISBN:- 9788120348851
- Strategic concepts management [Cover title]
- 658.4012 22 DAS
Includes bibliographical references and indexes.
Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
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