Islamic marketing and branding : theory and practice / edited by T C Melewar and Sharifah Faridah Syed Alwi.
Material type: TextPublisher: New York : Routledge, 2018Edition: First EditionDescription: pages cmContent type:- text
- unmediated
- volume
- 9781472440969 (hardback)
- 658.80091767 23 ISL
- HF5415.12.I74 I855 2018
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Books | Central Library, SUST General Stacks | 658.80091767 ISL (Browse shelf(Opens below)) | 1 | Available | 0073256 | |
Books | Central Library, SUST General Stacks | 658.80091767 ISL (Browse shelf(Opens below)) | 2 | Available | 0073984 | |
Books | Central Library, SUST General Stacks | 658.80091767 ISL (Browse shelf(Opens below)) | 3 | Available | 0077843 | |
Books | Central Library, SUST General Stacks | 658.80091767 ISL (Browse shelf(Opens below)) | 3 | Available | 0074720 | |
Books | Central Library, SUST General Stacks | 658.80091767 ISL (Browse shelf(Opens below)) | 4 | Available | 0077842 |
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658.80091767 ISL Islamic marketing and branding : | 658.80091767 ISL Islamic marketing and branding : | 658.80091767 ISL Islamic marketing and branding : | 658.80091767 ISL Islamic marketing and branding : | 658.8009540917 VER Rural marketing : | 658.8009540917 VER Rural marketing : | 658.8009540917 VER Rural marketing : |
Includes bibliographical references and index.
Introduction chapter / S.F. Syed Alwi and TC Melewar -- Branding and corporate marketing -- Corporate brands and marketing strategy / Jonathan A. J. Wilson and Jonathan Liu -- Islamic products and services : the concept of halal and certification bodies / Kaouther Kooli -- Islam and the reputational landscape / Aliakbar Jafari -- Religion, consumption and culture -- Religiosity and consumption / Ismah Osman, Faridah Hassan, Balkis Haris and Erne Suzila Kassim -- Exploring the incongruent : Islamic banking and non-Muslim consumers / Norbani Che-Ha, Wan Marhaini Wan Ahmad, Mohd Edil Abd Sukor and Saad Mohd Said -- Brand values and the Islamic market / Ali Al-Makrami and Dorothy Yen -- Islamic tourism products : an innovation in the tourism industry / Rusnah Muhamad -- Strategic global orientation -- Global marketing and Islamic countries / Cedomir Nestorovic -- Brands and communication strategy / Sarah Turnbull -- Marketing strategy in the emerging Muslim-majority markets / �Ozlem Sandikci -- Supply chain management within the Middle East business environment / Nesrine Eltawy and David Gallear -- Conclusion to Islamic marketing -- Islamic marketing : moving forward and challenges / Mazia Yassim.
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