Marketing and supply chain management : a systemic approach / Dimitris Folinas and Thomas Fotiadis.
Material type: TextPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2017Description: pages cmContent type:- text
- unmediated
- volume
- 9781138181649 (hardback : alk. paper)
- 9781138181656 (pbk. : alk. paper)
- 658.7 23 FOM
- HF5415.1263 .F65 2017
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Books | Central Library, SUST General Stacks | 658.7 FOM (Browse shelf(Opens below)) | 1 | Available | 0073257 | |
Books | Central Library, SUST General Stacks | 658.7 FOM (Browse shelf(Opens below)) | 2 | Available | 0073988 | |
Books | Central Library, SUST General Stacks | 658.7 FOM (Browse shelf(Opens below)) | 3 | Available | 0077851 | |
Books | Central Library, SUST General Stacks | 658.7 FOM (Browse shelf(Opens below)) | 4 | Available | 0077850 |
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658.7 CHS Supply chain management : | 658.7 CHS Supply chain management : | 658.7 CHS Supply chain management : | 658.7 FOM Marketing and supply chain management : | 658.7 FOM Marketing and supply chain management : | 658.7 FOM Marketing and supply chain management : | 658.7 FOM Marketing and supply chain management : |
Includes bibliographical references and index.
Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated framework of marketing and supply chain management -- A systemic approach to distribution channels -- A holistic approach to demand handling -- Procurement from a marketing and supply chain management point of view -- Typical approaches of marketing and supply chain management synergies -- Technologies of marketing and supply chain management synergies.
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