Strategic marketing management : theory and practice / Alexander Chernev, Kellogg School of Management, Northwestern University.
Material type: TextPublisher: Chicago, IL : Cerebellum Press, [2019]Copyright date: �2019Description: viii, 513 pages : illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 9781936572588
- 1936572583
- Strategic marketing management (2019)
- 23 658.802 CHS
- HF5415.13 .C5153 2019
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Books | Central Library, SUST General Stacks | 658.802 CHS (Browse shelf(Opens below)) | 1 | Available | 0079176 | |
Books | Central Library, SUST General Stacks | 658.802 CHS (Browse shelf(Opens below)) | 2 | Available | 0079177 | |
Books | Central Library, SUST General Stacks | 658.802 CHS (Browse shelf(Opens below)) | 3 | Available | 0079178 |
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658.8009540917 VER Rural marketing : | 658.802 AVC Capital Market management / | 658.802 CHS Strategic marketing management : theory and practice / | 658.802 CHS Strategic marketing management : theory and practice / | 658.802 CHS Strategic marketing management : theory and practice / | 658.802 HAR Harnessing markets for biodiversity : | 658.802 PES Strategic integrated marketing communication / |
Includes bibliographical references (pages 495-500) and index.
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