TY - BOOK AU - Mauser,Gary A. TI - Political marketing: an approach to campaign strategy SN - 0030525918 (alk. paper) : U1 - 324.7 22 PY - 1983/// CY - New York, N.Y., U.S.A. PB - Praeger KW - Campaign management KW - Political campaigns KW - Marketing N1 - Includes index; Bibliography: p. 281-297 ER -