TY  - BOOK
AU  - Mauser,Gary A.
TI  - Political marketing: an approach to campaign strategy 
SN  - 0030525918 (alk. paper) :
U1  - 324.7 22
PY  - 1983///
CY  - New York, N.Y., U.S.A.
PB  - Praeger
KW  - Campaign management
KW  - Political campaigns
KW  - Marketing
N1  - Includes index; Bibliography: p. 281-297
ER  -