TY  - BOOK
AU  - Batten,Frank
AU  - Cruikshank,Jeffrey L.
TI  - The Weather Channel: the improbable rise of a media phenomenon 
SN  - 1578515599 (alk. paper)
U1  - 551.6309 22
PY  - 2002///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Weather Channel (Television station : Atlanta, Ga.)
KW  - History
KW  - 20th century
KW  - Television weathercasting
KW  - Georgia
KW  - Atlanta
N1  - Includes index; Foundations -- A new idea -- Building the data path -- Birthing pains -- Flirting with extinction -- The fast lane -- Brand building and other adventures -- Disruptive technologies -- The Weather Channel in context
UR  - http://www.loc.gov/catdir/toc/fy033/2002000219.html
ER  -