TY  - BOOK
AU  - Verma,Harsh V.
TI  - Branding demystified: plans to payoffs 
SN  - 9788132108054 (ebook) :
AV  - HF5415.1255 .V47 2010
U1  - 658.827 23
PY  - 2010///
CY  - Delhi, London
PB  - Response
KW  - Branding (Marketing)
KW  - Management
KW  - Communication in marketing
N1  - Includes bibliographical references
UR  - http://knowledge.sagepub.com/view/branding-demystified/SAGE.xml
ER  -