TY  - BOOK
AU  - Newman,Bruce I.
TI  - The marketing of the president: political marketing as campaign strategy 
SN  - 9781483326702 (ebook) :
AV  - JK528 .N48 1994
U1  - 324.70973 23
PY  - 1994///
CY  - Thousand Oaks, Calif.
PB  - SAGE
KW  - Presidents
KW  - United States
KW  - Election
KW  - Campaign management
KW  - Political campaigns
KW  - Marketing
UR  - http://knowledge.sagepub.com/view/the-marketing-of-the-president/SAGE.xml
ER  -