TY  - BOOK
AU  - Maclaran,Pauline
AU  - Saren,Michael
AU  - Tadajewski,Mark
TI  - Marketing theory
T2  - SAGE library in marketing
SN  - 9781446262450 (ebook) :
AV  - HF5415 .M32318 2008
U1  - 658.8001 23
PY  - 2008///
CY  - Los Angeles, [Calif.], London
PB  - SAGE
KW  - Marketing
KW  - Philosophy
N1  - Includes bibliographical references; v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation
UR  - http://knowledge.sagepub.com/view/navigator-marketing-theory/SAGE.xml
ER  -