TY - BOOK AU - Brennan,Ross AU - Canning,Louise AU - McDowell,Raymond TI - Business-to-business marketing T2 - Advanced marketing series SN - 9781446247129 (ebook) : AV - HF5415.1263 .B74 2007 U1 - 658.804 23 PY - 2007/// CY - Los Angeles, Calif., London PB - SAGE KW - Industrial marketing KW - Case studies N1 - Includes bibliographical references and index UR - http://knowledge.sagepub.com/view/business-to-business-marketing/SAGE.xml ER -