TY  - BOOK
AU  - Hackley,Christopher E.
TI  - Advertising and promotion: communicating brands 
SN  - 9781446278789 (ebook) :
AV  - HF5823 .H185 2005
U1  - 659.1 23
PY  - 2005///
CY  - London
PB  - SAGE
KW  - Advertising
KW  - Social aspects
KW  - Sales promotion
KW  - Brand name products
N1  - Includes bibliographical references and index
UR  - http://knowledge.sagepub.com/view/advertising-and-promotion/SAGE.xml
ER  -