TY - BOOK AU - Tellis,Gerard J. AU - Ambler,Tim TI - The SAGE handbook of advertising SN - 9781848607897 (ebook) : AV - HF5823 .S17 2007 U1 - 659.1 23 PY - 2007/// CY - Los Angeles, [Calif.], London PB - SAGE KW - Advertising N1 - Includes bibliographical references and index UR - http://knowledge.sagepub.com/view/hdbk_advertising/SAGE.xml ER -