TY  - BOOK
AU  - Jones,John Philip
TI  - The advertising business: operations, creativity, media planning, integrated communications 
SN  - 9781452231440 (ebook) :
AV  - HF5813.U6 A635 1999
U1  - 659.1 23
PY  - 1999///
CY  - Thousand Oaks, Calif., London
PB  - SAGE
KW  - Advertising
N1  - Includes bibliographical references and index
UR  - http://knowledge.sagepub.com/view/the-advertising-business/SAGE.xml
ER  -