TY  - BOOK
AU  - Tellis,Gerard J.
TI  - Effective advertising: understanding when, how, and why advertising works 
T2  - Marketing for a new century
SN  - 9781452229379 (ebook) :
AV  - HF5823 .T273 2004
U1  - 659.1 23
PY  - 2004///
CY  - Thousand Oaks, Calif., London
PB  - SAGE
KW  - Advertising
KW  - Consumers
KW  - Attitudes
N1  - Includes bibliographical references and index
UR  - http://knowledge.sagepub.com/view/effective-advertising/SAGE.xml
ER  -