TY  - BOOK
AU  - Gatignon,Hubert
TI  - New product and services development
T2  - SAGE library in business and management
SN  - 9781446262665 (ebook) :
AV  - HF5415.153 
U1  - 658.575 23
PY  - 2011///
CY  - Los Angeles, [Calif.]
PB  - SAGE
KW  - New products
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references; v. 1. Innovating new products and services  -- v. 2. Orienting the firm for promoting innovations -- v. 3. Organizing to innovate -- v. 4. Launching new products and services
UR  - http://knowledge.sagepub.com/view/navigator-new-product-and-services-development/SAGE.xml
ER  -