TY - BOOK AU - Deshpande,Rohit TI - Using market knowledge SN - 9781483328607 (ebook) : AV - HF5415.2 .U85 2001 U1 - 658.8 23 PY - 2001/// CY - Thousand Oaks, Calif. PB - SAGE KW - Marketing research KW - Marketing KW - Management N1 - Includes bibliographical references and index UR - http://knowledge.sagepub.com/view/using-market-knowledge/SAGE.xml ER -