TY  - BOOK
AU  - Kahn,Kenneth B.
TI  - Product planning essentials
SN  - 9781452220376 (ebook) :
AV  - TS170 .K34 2001
U1  - 658.575 23
PY  - 2001///
CY  - Thousand Oaks, Calif., London
PB  - SAGE
KW  - New products
KW  - Case studies
N1  - Includes bibliographical references and index
UR  - http://knowledge.sagepub.com/view/product-planning-essentials/SAGE.xml
ER  -