TY  - BOOK
AU  - Baron,Steve
TI  - Service marketing
T2  - SAGE library in marketing
SN  - 9781446263426 (ebook) :
AV  - HD9980.5 .S42517 2010
U1  - 658.8 23
PY  - 2010///
CY  - Los Angeles, [Calif.]
PB  - SAGE
KW  - Service industries
KW  - Marketing
N1  - Includes bibliographical references; v. 1. The development of ideas for the marketing of services -- v. 2. The creation of the sub-discipline of services marketing -- v. 3. A focus on customer experience and the changing roles of customers and consumers -- v. 4. Towards a unifying marketing approach through service
UR  - http://knowledge.sagepub.com/view/navigator-service-marketing/SAGE.xml
ER  -