TY  - BOOK
AU  - Jones,John Philip
TI  - How advertising works: the role of research 
SN  - 9781452231501 (ebook) :
AV  - HF5823 .H58 1998
U1  - 659.1 23
PY  - 1998///
CY  - Thousand Oaks, Calif., London
PB  - SAGE
KW  - Advertising
KW  - Research
N1  - Includes bibliographical references and index
UR  - http://knowledge.sagepub.com/view/how-advertising-works/SAGE.xml
ER  -