TY  - BOOK
AU  - Baker,Michael John
AU  - Saren,Michael
TI  - Marketing theory: a student text 
SN  - 9781446280096 (ebook) :
AV  - HF5415 .M32325 2010
U1  - 658.8001 23
PY  - 2010///
CY  - Los Angeles
PB  - SAGE
KW  - Marketing
KW  - History
KW  - Philosophy
N1  - Previous ed.: 2000; Includes bibliographical references and index
UR  - http://knowledge.sagepub.com/view/marketing-theory/SAGE.xml
ER  -