TY  - BOOK
AU  - Drozdenko,Ronald G.
AU  - Drake,Perry D.
TI  - Optimal database marketing: strategy, development, and data mining 
SN  - 9781452231167 (ebook) :
AV  - HF5415.126 .D76 2002
U1  - 658.84 23
PY  - 2002///
CY  - Thousand Oaks, Calif., London
PB  - SAGE
KW  - Database marketing
KW  - Electronic commerce
N1  - Includes bibliographical references and index
UR  - http://knowledge.sagepub.com/view/optimal-database-marketing/SAGE.xml
ER  -