TY  - BOOK
AU  - Bearden,William O.
AU  - Netemeyer,Richard G.
ED  - Association for Consumer Research (U.S.)
TI  - Handbook of marketing scales: multi-item measures for marketing and consumer behavior research 
SN  - 9781452224923 (ebook) :
AV  - HF5415.3 .B323 1999
U1  - 658.83 23
PY  - 1999///
CY  - Thousand Oaks, Calif., London
PB  - SAGE
KW  - Marketing research
KW  - Consumer behavior
KW  - Research
N1  - Published in cooperation with the Association for Consumer Research; Includes bibliographical references and indexes
UR  - http://knowledge.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml
UR  - http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml
ER  -