TY  - BOOK
AU  - Jones,John Philip
TI  - Fables, fashions, and facts about advertising: a study of 28 enduring myths 
SN  - 9781452204611 (ebook) :
AV  - HF5823 .J7172 2004
U1  - 659.1 23
PY  - 2004///
CY  - Thousand Oaks, Calif., London
PB  - SAGE
KW  - Advertising
N1  - Includes bibliographical references and index
UR  - http://knowledge.sagepub.com/view/fables-fashions-and-facts-about-advertising/SAGE.xml
ER  -