TY  - BOOK
AU  - Jain,Gautam Raj
AU  - Ahluwalia,Raunica
TI  - Marketing communications industry: entrepreneurial case studies 
SN  - 9788132111948 (ebook) :
AV  - HF5813.I4 J35 2008
U1  - 658.800954 23
PY  - 2008///
CY  - Los Angeles, London
PB  - Response
KW  - Advertising
KW  - India
KW  - Marketing
KW  - Public relations
KW  - Entrepreneurship
KW  - Case studies
N1  - Includes bibliographical references and index
UR  - http://knowledge.sagepub.com/view/marketing-communications-industry/SAGE.xml
ER  -