TY  - BOOK
AU  - Fitzsimmons,James A.
AU  - Fitzsimmons,Mona J.
TI  - New service development: creating memorable experiences 
SN  - 9781452205564 (ebook) :
AV  - HD9980.5 .N48 2000
U1  - 658 23
PY  - 2000///
CY  - Thosand Oaks, Calif., London
PB  - SAGE
KW  - Service industries
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://knowledge.sagepub.com/view/new-service-development/SAGE.xml
ER  -