TY  - BOOK
AU  - Jones,John Philip
TI  - International advertising: realities and myths 
SN  - 9781452231334 (ebook) :
AV  - HF5823 .I59 2000
U1  - 659.1 23
PY  - 2000///
CY  - Thousand Oaks, Calif., London
PB  - SAGE
KW  - Advertising
KW  - Advertising media planning
KW  - Comparative advertising
N1  - Includes bibliographical references and index
UR  - http://knowledge.sagepub.com/view/international-advertising/SAGE.xml
ER  -