TY  - BOOK
AU  - Smart,Barry
TI  - Resisting McDonaldization
SN  - 9781446217627 (ebook) :
AV  - HF5415.32 .R475 1999
U1  - 303.483 23
PY  - 1999///
CY  - London
PB  - SAGE
KW  - McDonald's Corporation
KW  - Consumer behavior
KW  - Franchises (Retail trade)
KW  - Marketing
KW  - Consumption (Economics)
KW  - Capitalism
KW  - Fast food restaurants
KW  - Industrial management
N1  - Includes bibliographical references and index
UR  - http://knowledge.sagepub.com/view/resisting-mcdonaldization/SAGE.xml
ER  -