TY - BOOK AU - Kress,Gunther R. TI - Multimodality: a social semiotic approach to contemporary communication SN - 9780203970034 (e-book : PDF) PY - 2010/// CY - London, New York PB - Routledge KW - Semiotics KW - Communication KW - Electronic books KW - lcsh N1 - Includes bibliographical references (p. [198]-204) and index; ch. 1. Where meaning is the issue -- ch. 2. The social environment of contemporary communication -- ch. 3. Communication : shaping the domain of meaning -- ch. 4. A social-semiotic theory of multimodality -- ch. 5. Mode -- ch. 6. Meaning as resource : 'naming' in a multimodal social-semiotic theory -- ch. 7. Design and arrangements : making meaning material -- ch. 8. Multimodal orchestrations and ensembles of meaning -- ch. 9. Applying the theory : learning and evaluation ; identity and knowledge -- ch. 10. The social semiotics of convergent mobile devices : new forms of composition and the transformation of habitus / Elizabetta Adami and Gunther Kress; Also available in print edition UR - http://www.tandfebooks.com/isbn/9780203970034 ER -