TY - BOOK AU - Fischhoff,Baruch TI - Risk analysis and human behavior T2 - Earthscan risk in society series SN - 9780203140710 (e-book : PDF) PY - 2012/// CY - London PB - Earthscan KW - Risk perception KW - Risk-taking (Psychology) KW - Decision making KW - Risk KW - Sociological aspects KW - Electronic books KW - lcsh N1 - Includes bibliographical references and index; pt. 1. Overview -- pt. 2. Behaviorally realistic risk analysis -- pt. 3. Social context of behavioral research -- pt. 4. Risk communication -- pt. 5. Aiding individual risk decisions -- pt. 6. Aiding public risk decisions; Also available in print edition UR - http://www.tandfebooks.com/isbn/9780203140710 ER -