TY  - BOOK
AU  - Raghavarao,Damaraju
AU  - Wiley,James B.
AU  - Chitturi,Pallavi
TI  - Choice-based conjoint analysis: models and designs 
SN  - 9781420099973 (ebook : PDF)
PY  - 2011///
CY  - Boca Raton
PB  - CRC Press, Taylor & Francis
KW  - Conjoint analysis (Marketing)
KW  - Consumers' preferences
N1  - "A Chapman & Hall book."; Includes bibliographical references (p. 171-176) and index
UR  - http://marc.crcnetbase.com/isbn/9781420099973
ER  -