TY  - BOOK
AU  - Hague,Paul
TI  - Market research: a guide to planning, methodology & evaluation 
SN  - 0749437308
U1  - 658.83 22
PY  - 2002///
CY  - London, Milford, CT
PB  - Kogan Page
KW  - Marketing research
N1  - Includes bibliographical references (p. 253-266) and index
ER  -